King of the Beach is a heritage beach lifestyle and performance brand rooted in the culture of
Southern California and the global rise of beach volleyball. Founded in 1983 on the shores of
Miramar Beach near Santa Barbara, the brand emerged at the intersection of sport, surf, and
coastal living—helping shape what would become a worldwide movement around the beach
lifestyle.
From its earliest days, King of the Beach has been closely tied to the evolution of professional
beach volleyball. Working alongside legendary athletes such as Karch Kiraly and Sinjin Smith,
the brand played a role in elevating the sport from local California beaches to the global stage.
These athletes, widely regarded among the greatest in the game, helped define the identity
behind the “King of the Beach” title—one built on dominance, skill, and a deep connection to the
sand and sea.
Today, King of the Beach extends beyond sport into a full lifestyle brand, offering premium
apparel, accessories, and its iconic volleyballs—long considered a benchmark in the game. The
brand also remains deeply involved in hosting and supporting major beach volleyball events
worldwide, continuing its legacy at the highest levels of competition.
At its core, King of the Beach represents more than performance—it embodies a mindset.
Rooted in the philosophy that life on the beach unlocks creativity, freedom, and purpose, the
brand celebrates those who are driven by movement, competition, and connection to the ocean.
With over four decades of heritage, King of the Beach stands as both a symbol of excellence in
beach volleyball and a broader expression of the California coastal lifestyle—where sport, style,
and culture come together under one enduring identity:
It is good to be King.