Golden Boy is a leading global sports, media, and entertainment brand rooted in the world of
professional boxing. Founded in 2002 by Oscar De La Hoya—an Olympic gold medalist and
multi-division world champion—the company was built on a vision to elevate the sport and
create a more accessible, athlete-driven platform for boxing’s next generation.
Headquartered in Los Angeles, Golden Boy has become one of the most influential and active
promoters in the sport, organizing some of the highest-grossing fights in boxing history and
representing a roster of world-class fighters across multiple weight divisions. The company
holds a unique place in the industry as the first Latino-owned national boxing promotional firm,
reflecting both its cultural significance and its role in expanding the global reach of the sport.
Beyond promotion, Golden Boy operates at the intersection of sport and entertainment. Through
original content, global media partnerships, and streaming distribution deals, the brand has
helped modernize how boxing is consumed—bringing high-profile events and storytelling to
audiences worldwide.
At its core, Golden Boy represents more than competition—it embodies legacy, ambition, and
the pursuit of greatness. Built on the mindset of a champion, the brand continues to shape the
future of boxing by developing elite talent, delivering premier events, and redefining the
experience of the sport for a new generation of fans.