Miramar is a globally recognized California lifestyle brand rooted in the intersection of fashion,
sport, and coastal culture. Founded in 1983 on the shores of Miramar Beach in Santa Barbara,
the brand was built on a vision of capturing the energy, movement, and identity of life by the
ocean—what it defines as “America’s Riviera.”
As the original lifestyle house behind The Crown Marks™, Miramar has developed a family of
globally recognized sport and culture brands, including King of the Beach®, King of the Court®,
and Queen of the Beach®. These extensions reflect the brand’s deep roots in beach volleyball
and its role in shaping the sport’s global presence over the past four decades.
Designed in California and celebrated worldwide, Miramar products emphasize craftsmanship,
authenticity, and a timeless coastal aesthetic. From premium apparel and accessories to its
iconic volleyballs—used by Olympians and professionals—the brand blends performance with
style, creating products that move seamlessly between sport and everyday life.
At its core, Miramar represents more than a brand—it is a lifestyle defined by the ocean.
Inspired by the power, rhythm, and freedom of coastal living, the brand creates for individuals
who value movement, competition, and self-expression.
With over four decades of heritage, Miramar continues to evolve as a global expression of the
California spirit—where fashion, sport, and culture come together in one enduring identity:
An American Riviera Brand™